Recent discussions about potential bans on platforms like TikTok have raised alarms for creators and businesses.
When you rely on social media platforms for your marketing, you give up control.
If a platform faces bans or policy changes, your content and access to your audience could be compromised or lost.
Even gradual changes can leave you frustrated, as valuable time and money are wasted on something that fails to deliver long-term, exponential results.
Is it really worth the risk?
To me, it wasn’t.
I lost 30,000 subscribers on Facebook.
During its peak growth, I directed all my blog readers there, encouraging them to follow my page while neglecting my mailing list. Back then, Facebook delivered 100% of my posts to 100% of my followers. Good times, but they didn’t last. Years of work vanished overnight when Facebook introduced algorithms and paid ads.
Always remember, these platforms are built to profit. They will lure you in with something good and free, only to pull the rug out later. It’s a cycle, it’s real, and it’ll keep happening.
I’ll never give up control over my audience to a platform again.
And you shouldn’t either.
That’s why building an email list is non-negotiable.
It gives you a direct line to your audience, free from the whims of algorithms or platform disruptions.
Protect your business and stay in control — your success depends on it.
