In today’s fast-paced digital world, the way we approach newsletters is evolving. Gone are the days when lengthy, multi-sectioned newsletters filled with detailed content and links were the norm. That's not what people want anymore.
Email updates that can be consumed in less than 1 minute.
That's it.
Quick, concise and impactful.
According to a 2024 survey by Reviews.org and a report published in 2019 by RescueTime, the average person checks their phone 205 times a day, with 69% of those pick-ups lasting less than 2 minutes. If your newsletter fits into those micro-moments, it’s much more likely to be read.
Simply make your newsletter easy to digest, and people will actually open and prioritize it, knowing they can get through it quickly.
This new trend makes total sense for the current moment — it mixes the old with the new, combining the quick-consumption nature of social media with the distraction-free space of email.
If you're still using old-school lengthy newsletters to connect with readers, it might be time to rethink your strategy.
