Ever subscribed to a newsletter hoping for valuable content, only to be bombarded with sales pitches, leaving you annoyed?
While effective in some contexts, marketing funnels often fail in newsletters because they neglect relationship building — the very foundation of what a successful newsletter should provide.
What happened?
Social media has largely taken over the newsletter's original role.
Unfortunately, platforms designed for manipulation and addiction have become the primary vehicles for building audiences, often through the use of superficial, trend-driven content that prioritizes chasing algorithms over delivering genuine value.
So, now, many businesses focus on attracting followers on social media with the goal of funneling them into newsletters, only to immediately deploy aggressive sales tactics — undermining the trust that newsletters are supposed to foster.
The result? Unsubscribes, missed opportunities, and a tarnished brand image. 😕
What to do instead
Take control of your communication — Bring your social media followers into your newsletter to build a more direct and meaningful connection, free from algorithmic constraints.
Prioritize valuable content — Share insights, tips, and information that address your audience's needs, positioning yourself as a trusted expert. This is key to creating a lasting connection with your subscribers.
Integrate soft selling — Subtly mention your products or services, share case studies, and offer exclusive deals at the end of your newsletter content.
The payoff? A loyal subscriber base that feels respected and is more likely to naturally convert into paying customers. 🤌
